EXPO Dubai 2020: the success of the Italy Pavilion lies in the know-how that GICO applies to its well-organised kitchens

03 May 2022

It has been a month since Expo Dubai 2020, which took place from 1 October 2021 to 31 March 2022 – the first Universal Exposition to be held in an Arab country – so let’s take a look at the highlights of GICO’s experience as Silver Sponsor of the event.  

Thanks to the know-how acquired over more than 50 years in the business, GICO has created a work environment for a successful gourmet collaboration between Michelin-starred Chef Niko Romito and Bvlgari, by designing a custom, high-performance kitchen for the Niko Romito Restaurant: this extraordinary catering solution was featured in the Italy Pavilion at Expo 2020.

Through this experience, GICO has reasserted its leading position in the global Professional Cooking sector as a supplier of custom-made solutions for the catering industry, supporting the 150 events that took place in the Pavilion (with more than 7,000 participants altogether), the 4,000 B2B meetings and the 15 Innovation Talks, making it possible to serve hundreds of meals a day.

Another important event was held on 10 March 2022: thanks to an open-kitchen visit and a company presentation, GICO was introduced to key partners, consultants, designers and leading market players, showcasing its cutting-edge technologies, exclusive solutions, and its solid and reliable equipment. 

In order to understand how successful the event was – in fact, Expo Dubai 2020 was a huge success among both in-person and online visitors – let’s take a look at some numbers: the Italian Pavilion alone recorded more than 1.6 million visitors and 13 million online contacts!

With its attractive, ergonomic kitchens and Made in Italy design, meticulous attention to detail and aesthetics, and a high degree of customisation, GICO fully embodies the Expo Dubai 2020 claim “Beauty connects people”.

Creating a work environment and solutions that meet the customer’s expectations, making each project unique by selecting the materials and finishes to be used, is the primary goal of the Somec Group: craftsmanship and experience in creating fine details ensure that turnkey projects of the highest standard are managed efficiently.


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