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31 October 2024

GICO makes its debut at GUEXT in Madrid with the H+ Modular Range and Fusion Line

In recent weeks, Madrid hosted GUEXT, the international trade fair dedicated to suppliers and services for the hospitality industry. This first edition garnered an excellent response, attracting 7,000 professionals from 42 countries, a diverse audience that includes operators from the entire hospitality supply chain, from distributors to designers and engineers. GICO, a leading player in the production of high-quality professional kitchens, took the opportunity to participate in this event, presenting its innovative H+ Modular Range and Fusion Line to the Spanish market.

GICO and the Iberian market: a strategic presence

The participation in GUEXT is an important step for GICO towards the expansion into the Iberian market. Thanks to its strong tourism and gastronomy sector, Spain represents a key entry point for reaching an audience of hospitality professionals and decision makers. At the same time, Madrid is emerging as a strategic hub for this sector. GICO’s presence at the event proved crucial in strengthening relations with local distributors and in creating new business opportunities, not only in Spain but also in Portugal. It increased the brand visibility and GICO confirmed itself as a reliable and innovative partner.

GICO’s solutions: between modularity and exclusive design

At GICO’s booth, visitors discovered two of the company’s flagship lines, designed to meet the diversified needs of modern catering. Characterized by its flexibility and versatility, the H+ Modular Range allows the creation of customized layouts thanks to a modular system that adapts perfectly to any space. On the other hand, the Fusion Line stands out for its exclusive design and attention to detail. It consists in a seamless worktop that makes the kitchen not only aesthetically appealing but also more hygienic. Both lines reflect GICO’s commitment to combining functionality and style, meeting the needs of top chefs and restaurateurs.

GICO at GUEXT: an opportunity for networking and innovation

GUEXT provided GICO with the opportunity to present itself and engage with other industry leaders, promoting dialogue between the players of the supply chain and the new technological trends that are transforming the hospitality world. The rich programme of conferences and workshops highlighted the fundamental role of trade shows as places for professional exchange and update. For GICO, the success of its participation in GUEXT is an incentive to further strengthen its international presence, focusing on quality, innovation and adaptability to the changing needs of the market.

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