Recent trends show that the ever more decisive role of the most advanced technologies is also involving the hotel industry, which is constantly evolving due to the global situation and travellers’ increasingly specific needs.
According to forecasts by Deloitte, a colossus in Finance & Consulting, the hotel world is evolving to provide an ever more technological and innovative customer experience.
Those who travel and use hotels for business or leisure have always demanded certain comforts. Today hotel rooms and common areas tend to include more and more ‘smart comforts’ with the provision of technologically advanced devices.
For some time now, a selection of the world’s larger structures have been testing robot ‘butlers’ and other services run on artificial intelligence. In this regard, the Internet of Things (I.O.T.) facilitates a different experience that’s informed and customised to the needs of each individual guest through machine learning systems that can improve service by ‘learning’ from the user’s behaviour.
If in the past it was the habit to seek human contact on entering hotel reception, nowadays things are beginning to change. Receiving guests is no longer the heart of a hotel’s service, in terms of welcoming and of managing bookings, which now take place through digital channels.
Technology lets guests reach their rooms independently, with just a simple click, and have all services ‘to hand’ during their stay. Ordering a snack or using room service, requesting extra towels, or asking for information can be done without moving from one’s room and especially with no interpersonal contact – an important aspect in today’s world. All this is already daily practice.
Guests not wishing to leave the hotel in certain circumstances, together with their desire to make use of food and room services, have encouraged several categories of hotel to integrate their hotel amenities with a structured food service.
Managers of large structures underline the importance of boosting Food & Beverage in their hotels, as we learn from Veronica Revel Chion of the Courmayeur Grand Hotel Royal & Golf in an interview (click to read a dedicated article) and Giuseppe Sportelli from Villa Aretusi (click to read the interview).
The idea is to provide an even more complete service, but also, of course, to keep the guest in the hotel as long as possible by applying the Revenue Management method typical of the hotel industry to the food service sector.
In conclusion, a hotel restaurant can be a meeting point, without the need to book a room, thereby extending the clientele basin, and welcome gourmet customers who choose the restaurant rather than the hotel – a common practice abroad that is only recently becoming a habit in Italy.
GICO also believes in technology, the future, and ad hoc solutions for the hospitality industry.
That’s why we work side by side with our clients, so that we will be ready to support their future (not so far off), and we have dedicated specific solutions and our in-house skills to developing complex projects and turnkey solutions for hotels and accommodation structures that want to invest in catering and optimise the flow in the areas of their hotels.
Fill in your data: one of our Consultant will contact you soon to analyze your request and need and to develop together the project of your kitchen.
If you can’t find something in our website, please contact us, we will be pleased to satisfy your requests.